• Explore flexible pricing options for Bulk WhatsApp Messaging, tailored to your business needs with Meta's conversation-based model, including marketing, utility, authentication, and service interactions.
    Pricing is two-tiered
  • Subscription Fee: This allows you access to the WhatsApp API platform, create bots, build chart-flows, create campaigns and automations and send them out. Solution plans are monthly, quarterly and annually and expires.
See below to choose and make payment
  • Conversation bundles (Credits): To send out messages, authentications and more you need to have Conservations credits. Conservation credits and in bundles and once purchased, it will be credited to your accounts so that you can start sending out messages. Charges are based on conversations within a 24-hour window and not per message. Your credits do not expire.
Find bundles inside paid subscription

Pricing Plan

Try any of our affordable plans today.

MONTHLY

Send WhatsApp messages in bulk with WhatsApp API and manage conversations with the WhatsApp inbox.

₵ 599 / month
  • FREE Campaign building (limited time only)
  • Additional 2 weeks FREE set up period to build campaigns
  • 1 WhatsApp API
  • 1000 FREE MAU per month*
  • 1000 FREE Service conversations per API per month*
  • Green tick verification and assistance
  • 1 Free live agent per month
  • Analytics for Broadcasts & Livechat
  • Message templates catalog
  • Click to WhatsApp Ads (CTWA)
  • Broadcast & Scheduling
  • WhatsApp Inbox
  • Automation (Welcome, OOO)
  • FAQs integration
Click to Pay

QUARTERLY

Grow your WhatsApp marketing and run effective campaigns with advanced automation & analytics.

₵ 1499 /quarter
  • FREE Campaign building (limited time only)
  • Additional 2 weeks FREE set up period to build campaigns
  • 1 WhatsApp API
  • 2000 FREE MAU per month*
  • 1000 FREE Service conversations per API per month*
  • Green tick verification and assistance
  • 2 Free live agent per month
  • Analytics for Broadcasts & Livechat
  • Message templates catalog
  • Click to WhatsApp Ads (CTWA)
  • Broadcast & Scheduling
  • WhatsApp Inbox
  • Automation (Welcome, OOO)
  • FAQs integration
Click to Pay

ANNUAL

Get to a whole new level of grow and personalization. Design outstanding campaigns and monitor results with advanced automation & analytics

₵ 4999 annum
  • FREE Campaign building (limited time only)
  • 3 weeks FREE set up period to build campaigns.
  • 3000 FREE MAU per month*
  • 1000 FREE Service conversations per API per month*
  • Green tick verification and assistance
  • 2 Free live agents per month
  • Analytics for Broadcasts & Live chat
  • Message templates catalog
  • Click to WhatsApp Ads (CTWA)
  • Broadcast & Scheduling
  • WhatsApp Inbox
  • Automation (Welcome, OOO)
  • FAQs integration
  • .
Click To Pay
  • You pay per 24-hr conversation, not per message
  • There are four types of conversations. A conversation represents a 24-hour dialogue where you can send unlimited messages. The four types of conversations have different weight in fees, with marketing weighing the most.
  • This is business-initiated. They are promotional messages sent to customers, such as marketing campaigns, product updates, discounts, sales offers etc. all aimed at driving awareness, engagement or sales.
    Marketing
  • User-initiated conversations where businesses respond to customer queries, providing support and resolving issues.
    Service
  • Messages for verification, such as sending one-time passwords (OTPs) or confirming logins to ensure account security.
    Authentication:
  • Transactional messages, including updates on orders, receipts, appointment reminders, or other time-sensitive information related to your services.
    Utility

Keywords

  • What is conversation-based pricing: WhatsApp’s pricing model is now based on conversation charged per 24-hour session instead of charging per each message. For example, marketing and utility conversations typically have different costs, and businesses are charged separately for each type of conversation they initiate. However, user-initiated conversations (service conversations) are free for the first 1,000 per month, giving your business an incentive to engage more with your audience proactively.
  • Types of conversations Marketing, Service, Authentication and utility
  • What is MAU In the context of Bulk WhatsApp Messaging by Meta, MAU stands for Monthly Active Users. It refers to the number of unique users who interact with a WhatsApp Business API during a given month. This metric is critical for businesses because it helps gauge the level of engagement and activity on the platform.
  • What is Service Conversation Service conversations on WhatsApp refer to interactions that are user-initiated. These conversations happen when a customer sends a message to a business, and the business responds within a 24-hour window. This window allows businesses to respond to customer inquiries, resolve issues, or provide support without additional fees for the first 1,000 user-initiated conversations per month.
  • What is Live Agent A live agent is a real human customer service representative who interacts directly with customers in real-time. In the WhatsApp Wholesale platform you can create chatbots and train them with FAQs to handle some routine conversations. A live agent steps in when chatbots cannot resolve a customer's query.
  • Click to WhatsApp ads Click to WhatsApp Ads (CTWA) are a type of advertisement offered by Meta that allows businesses to direct users from Facebook or Instagram ads directly into a WhatsApp conversation. When a user clicks on the ad, it opens a chat window in WhatsApp, enabling instant communication between the user and the business. CTWA ads are highly effective for driving engagement, as they combine the broad reach of Meta’s platforms with the convenience of WhatsApp, allowing businesses to connect with potential customers directly and personally. It makes lead generation, customer support, or facilitating purchases very effective.